O.LAB
Branding Packaging Product Design Spatial
O.LAB is a supplement brand project developed as an exercise in transforming a basic commodity into a value-driven product and service.
BACKGROUND
Many people buy supplements without fully understanding what they need. As a result, pills are often overused, misused, or thrown away.
I began by asking:
“Can a single supplement provide just what each person needs?”
RESEARCH
Interviewed 3 pharmacy professionals. Key pain points
:
1. Many supplements are marketed differently but contain the same ingredients.
2.
Everyone needs basic multivitamins, but additional nutrients vary by people.
3. Pill size and shape do not affect absorption, but form can influence user experience.
IDEATIONS
Based on these insights, the design solutions were:
1. Clear ingredient information through an intuitive UI.
2.
Pre-categorized formulas tailored to user needs.
3. Comfortable gummy texture and size for better user experience.
Looking at the natural structure of peas, I developed the concept of one tablet containing three core nutrients, designed for different bodies and lifestyles.
CHART DEVELOPMENT
Mapped nutrient requirements by age, gender, and occupation, then assigned shape and color based on ingredient properties. The charts became the key framework for all later design stages.
PRODUCT OVERVIEW
Three substances in one gummy, available in 16 variations.
Color + shape coding makes every formula readable and intentional.
LOGO DESIGNLogo was made based on the design of the tablets. The name is framed within the shell. Color is chose as it is energetic and straightforward.
RENDERINGS
ALL YOU NEED: PACKAGE
I aimed to create a simple, user-friendly UI that highlights the product while reflecting the colorful, visual nature of the gummy supplement.
O.LAB WELLNESS CENTER
O.LAB is more than supplements; It is a part of the community. Our wellness center offers services that support the health and well-being of everyone locally.
(From top: Wellness Center exterior - Yoga room - Reading room - Refresh room)
BILLBOARDS