Suji Lee is a graphic design senior @ Pratt Institute. Previously @ Gogos Edu.
About
Selected Works
Explorations
Playground
Suji Lee is a graphic design senior @ Pratt Institute. Previously @ Gogos Edu.
About
Selected Works
Explorations
Playground
Branding / Package Design / Product Design / UIUX / Editorial Design
Problem:
Hair donation supports children and patients worldwide who lose their hair due to medical treatments. Millions experience hair loss each year, yet the donation process remains fragmented and outdated. Many organizations struggle to balance trust, accessibility, and sustainable funding.
Solution:
loop is a hair care brand embedded with a donation program.
It turns hair donation into a designed system of care, linking donors, salons, and recipients. The project explores the combination of a profit-based brand and a non-profit charity ecosystem.
loop is hybrid social brand built around following key values:
fun, enjoyable, meaningful, sustainable, and inclusive.
loop is hybrid social brand built around following key values:
fun, enjoyable, meaningful, sustainable, and inclusive.
The kit guides donors through a hands-on giving experience while reinforcing transparency and inviting continued engagement through products, digital tracking, and community involvement. Donors will order the kit before making donation for free.
Kit includes:
Hair donation instructions, loop stickers, loop hair ties, loop product sample pack (1 of 5 variations), loop event brochure, and exclusive discount coupons.
The Thank You Kit is designed to close the emotional gap between donation and impact. Many donation systems end after the hair is sent. loop reintroduces connection by acknowledging the donor and making the process visible.
Kit includes:
Donor certification card, loop sticker packs, loop hair donor pin, loop keyrings set (1 of 2 variations). loop notepad, loop pen, loop notebook (1 of 3 variations), a loop product sample pack (1 of 5 variations), loop event brochure.
fun, enjoyable, meaningful, sustainable, and inclusive.
loop is ongoing project. Expected to be finished by late March. Please wait for more :)