Suji Lee is a graphic designer based in NY.
Recent Graduate @ Pratt
Previously @ TH Experiential
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Kumho Tire
Responsive Web Design / Rebranding / Logo Design / Coding (HTML,CSS,JS)
I redesigned the website and logo for Kumho Tire, a brand that has been a leader in the Korean tire market since 1961. Despite its long history and strong reputation, the brand’s website had issues such as poor responsiveness, unclear structure, and an outdated layout.
With the question, 'How can I create a web experience that reflects Kumho Tire’s reputation and technology?', I created a new logo and a responsive website to better align with the brand’s legacy.
Link to the coded website