Adobe
“Summer of
Boards”
Branding / Spatial Design / Motion Design / Generative AI
As part of Adobe’s Summer of Boards, I was commissioned to create a self-directed branding project using Adobe Firefly Boards. I developed 99 KARAOKE, a retro-inspired Korean coin karaoke brand, from concept to renderings.
I used Firefly Boards to organize references, explore visual directions, and develop ideas across different AI tools. The final project included the visual identity, spatial concept renders, motion assets, and campaign applications.